Category
Web Development
client
Khawla & Gamal
Country
KSA
Timeframe
2 Months
website
https://cbsaudi.com/
Project Overview
CBS is a business support services provider based in Saudi Arabia, offers a wide range of services designed to empower both local and multinational businesses in managing their operations more efficiently. CBS specializes in digital solutions, logistics support, accounting services, and human resources, helping companies return their challenges into opportunities and optimize their business processes.
Challenge
- Brand Recognition: Struggled with establishing a strong market presence and brand awareness.
- Client Acquisition: Faced challenges in attracting and converting potential clients.
- Service Awareness: Limited recognition of the full spectrum of CBS’s service offerings.
- Market Competition: Intense competition from well-established industry players.
- Regulatory Changes: Frequent shifts in local regulations led to uncertainty for clients.
Solution
- UX Improvement: Overhauled the website to enhance user experience and ease of navigation.
- Content Marketing Strategy: Produced and shared blogs, whitepapers, and case studies to strengthen CBS’s position as an industry thought leader.
- Email Marketing: Launched targeted email campaigns to engage with current and prospective clients.
- Service Diversification: Expanded service offerings to include digital solutions, logistics support, and accounting services.
- Client Feedback Mechanisms: Set up systems to gather client feedback and improve service offerings.
Results
Our solutions led to improved customer engagement, strengthened brand positioning, and increased client acquisition. The revamped website improve user experience, while content marketing established CBS as a thought leader. Email campaigns build strong client relationships, and service diversification attracted new customers. Client feedback mechanisms drive ongoing improvements in services.
