Category
Web Development
client
RGST
Country
KSA
Timeframe
3 Months
website
https://rsgt.com/
Project Overview
Red Sea Gateway Terminal (RSGT) is a prominent terminal operator in the Middle East, providing essential shipping and logistics services that drive international trade. The goal of the website redesign is to improve user experience by improving navigation, modernizing the visual design to reflect RSGT's brand identity, optimizing the information architecture for better content discoverability, and increasing user engagement.
Challenge
- Complex User Needs: The website serves diverse stakeholders, including shipping companies and logistics providers, each requiring different information.
- Outdated Design: The previous website did not reflect RSGT's brand identity and lacked modern functionality.
- Navigation & Accessibility Issues: The website had a complex navigation system, making it difficult for users to find information quickly.
- Poor Information Architecture: Content was disorganized, hindering users from easily accessing critical updates and services.
- Limited Mobile Optimization: The site was not fully optimized for mobile, affecting accessibility for on-the-go users.
Solution
- Improved Navigation: Simplified and intuitive navigation to help users find information quickly.
- Modernized Design: A fresh, contemporary design aligned with RSGT's brand identity.
- Enhanced Information Architecture: Restructured content for better organization and easier discovery of key updates and services.
- Mobile Optimization: Fully optimized for mobile devices, improving accessibility for users on the go.
Results
The redesign successfully improved user navigation, making it easier for stakeholders to find key information. The modern visual design now better reflects RSGT's brand identity and enhances the site's overall appeal. The improved information architecture has made content discovery more efficient, while mobile optimization allows industry professionals to stay connected on the go.
