Category
Web Development
client
Ahmed Kassab
Country
KSA
Timeframe
2 Months
website
Project Overview
Trust Plast, established in 2008, is a leader in manufacturing high-quality plastic furniture and eco-friendly solutions. With a focus on both B2B and B2C markets, the company has built a strong reputation for reliability and sustainability.
Challenge
- Limited Online Presence: The existing website lacked advanced e-commerce features, hindering user experience and sales potential.
- Perception of Plastic Products: Growing environmental awareness led to challenges in how plastic products were perceived by eco-conscious consumers.
- Market Competition: The plastic furniture market was highly competitive, with many brands offering similar products.
- Regulatory Uncertainty: Frequent changes in environmental regulations posed risks to production processes and material sourcing.
Solution
- Website Redesign (UX Improvement): A modern, user-friendly site was created to enhance navigation and showcase Trust Plast’s product range.
- Sustainability Focus: The website emphasizes Trust Plast’s commitment to using over 90% recycled materials, appealing to eco-conscious consumers.
- Product Showcase: The redesigned site highlights Trust Plast’s diverse product offerings, making them more accessible to both B2B and B2C customers.
- Vendor Engagement: The vendor application process was streamlined to facilitate easier communication and partnership opportunities.
Results
The redesign of Trust Plast's website resulted in improved user engagement, clearer communication of the company’s sustainability efforts, and stronger brand positioning. The streamlined site improve the customer experience, making it easier for both business clients and individual consumers to explore Trust Plast’s product offerings. Additionally, the simplified vendor application process led to more inquiries, helping the company strengthen its market presence and attract new business opportunities.
